Rider Choices fills an important gap in rider education. Typical rider education can be constrained by location, availability, regulations, politics, and funding which can also restrict when and where groups and individuals are able to receive information that may be valuable for their knowledge and improvement.
Strategic Mission
MISSION: Our mission at Rider Choices is to provide motorcyclist educational services and research to programs, groups, and individuals seeking to improve knowledge and capabilities, enhancing responsible and fun motorcycling.
VISION: We aim to provide resources to all stakeholders to reduce injury and mortality rates in motorcycling and improve the sport and transportation method.
STRATEGY: To make this impact, the strategy is to develop an Improvement Culture through education and research.
MEASUREMENT: Our measurement is incremental improvement, some immediate and some over time, in the ethical reduction of motorcyclist and student failure and incident rates, with the increase of returning students and message to the public. Always moving forward in a positive manner.
If you are seeking improvement and knowledge as an individual, looking for standardized training for instructors, or desiring strategic planning for your program, Rider Choices concentrates on individual needs and provides coaching and reinforcement to meet educational goals and objectives.
Donald L. Green, Ed.D.
Owner, CEO, and Lead Researcher
Dr. Donald L. Green has over 35 years of experience in leadership, development, training, education, experiential learning, quality assurance, and organizational change management. His experience results from military service, and his current efforts in rider education roles centered on research about Instructor/RiderCoach development. Don owns Rider Choices Consulting, is an Executive Committee member of the State Motorcycle Safety Association (SMSA.ORG) and is a board member of The Skilled Motorcyclist Association of Responsible Trained and Educated Riders (SMARTER.ORG). Additionally, Don is an MSF RiderCoach Trainer, a multi-year presenter at the IFZ International Motorcycle Conference, the MSF’s International Riders Education Training Systems Workshops, and has been published in the Journal of Safety Research.
Shelley Ott, Ed.S.
Administration and Educational Researcher
Shelley Ott is a Nationally Certified Educational Diagnostician who is also certified as Level 1 Dyslexia Tutor through the Dyslexia Training Institute. Her Experience in Special Education includes 24 years working for the Department of Defense Educational Activity In the Americas, Asia, and Europe. Her specialties include being selected as one of the first DoDEA Special Education Assessors and working in the fields of Intellectual Disabilities, Emotional and behavioral Disabilities, and Learning Disabilities.
